this is one of the famous roti canai stall in Malacca. it use the traditional ays to cook the roti canai by using charcoal. the owner said that by using charcoal, the roti canai can be prepared faster, besides they are crispier and more fragrant than those prepared on a gas stove. this is one of the stall's business strategy to maintain its customers. many customers outside Malacca came to Malacca just to eat the traditional cooking of roti canai.on the other hand, the owner of the stall, Siti Idah maintain the original price as her strategy to attract customers to enjoy her delicious roti canai. the price of RM0.80 per roti is much cheaper that the other store that sells roti canai. customers find that the price is reasonable beside the taste is very good. one of the customers came to try the charcoal roti canai after found out the stall in Facebook.
there are a lot of business strategy that businessman can implement in their business to make sure that their business is well-known by customers. the The food stall above show two of many business strategy that she implement in order to make her roti canai special from the others. business strategy is used to make the business different from other in order to compete with its rivals. if the strategy is good, a business can become more efficient in using its resources. A business can also get opportunities to expand its wings in the industries.
thus, the objective of the university teach us the subject of strategic Management is to make us become a critical thinker that can provide a good strategy to our organization in the future.